News Mon, 18 Dec 2006 22:32:39 CST Vu

JLA/AVENGERS: THE COLLECTOR'S EDITION OVERSIZED, SLIPCASED HARDCOVER (Aug 2004)

DAN DIDIO, A 2007 LOOKAHEAD
12-18-2006, 06:00 PM

(excerpt)

NRAMA: One last question - something that always comes up in terms of future plans that neither you nor Marvel has mentioned for years - intercomapny crossovers. Why aren't we seeing those anymore?

...

DD: Right. Crossovers were a great thing for that moment in time. It was a great trick. But tell you what - after you do JLA/Avengers by Kurt and George, where do you go? How do you one up that? And you have to one up that. No one wants to crossover two characters or two groups and have the immediate reaction, both from the fans, and even from editorial be, "Well, this is good, but it's no JLA/Avengers."