Live Forever
Wednesday July 13, 2005
written by Okkervil River
This Village Voice article about the demise of BritPop ten years ago did two things for me: One, made me feel really old. Two, made me realize that while I've mentioned my falling out with BritPop before in passing, I've never really gotten into specifics. I guess now's as good a time as any.
(excerpt)
The thing is, after a while I realized I wasn't really enjoying it all that much. More and more of the acts the British press was trying to convince me would be the next saviours of music turned out to be, well, more than a little bit crap - you can only recycle the same influences so many times before it all gets excessively generic and creatively stagnant. Which isn't so much a problem if you just want something that sounds like the last thing you liked, but if you wanted something more, it was sadly deficient. By this point, my CD collection was overflowing with the latest "next big things" as decreed by Select, NME, Q, etc - Shed Seven, Sleeper, Echobelly, Kenickie, Embrace, Ocean Colour Scene, The Bluetones... Not inherently bad, some of it quite passable, but not really stuff that stood up especially well outside the Britpop bubble. Instead of renewing my passion for the genre, it only reinforced how disillusioned I was with it all. Combine this epiphany with my discovery of far more interesting and adventurous music from what would soon be known as indie rock originating from this side of the Atlantic and you were looking at a complete sea change in my musical tastes. And it turns out those cute girls were only interested in tall skinny dudes with lame-o Anglo affectations. Bitter? Me? Nah.
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